Real AI implementation case studiesfrom real businesses

The challenge

With 8 active brands, the monthly performance report was the workflow that worried the agency's director most. Every content creator reviewed their Instagram posts by hand, logged views and followers in spreadsheets, and closed the month with a subjective questionnaire. Hours per brand every month, no history beyond the 30-day window Instagram shows, and no clear way to tell a client which content worked and why.

What we did

1. 01

   We started with the foundation: standardized content planners across every brand, because without a recorded pillar, title, and date there is no pillar-level analysis.

2. 02

   We built a four-part system that connects the Meta API, each brand's planner, and a database, with an AI agent that joins the data, runs a documented methodology, and writes the analysis.

3. 03

   Each end client receives a 10-section report in the agency's branding with the client's own logo: metrics, KPIs, content pillars, competitor benchmark, buyer personas, recommendations, best day and time, post-by-post detail, and demographics, on a permanent link that opens on a phone.

4. 04

   We handed over a documented solution the agency maintains without Sentria: access instructions, the database, a metrics reference, and a technical guide.

Results

• 9 brands with automated reporting: 7 connected through the API and 2 using public data.
• What used to be hours of manual data entry per brand now runs on its own: the collector pulls data twice a month and the report is built and published without intervention.
• A per-brand history that grows every month, instead of Instagram's 30-day window.
• The system keeps running after handoff: the agency onboarded a ninth brand on its own.
• The client conversation changed from "here are your videos" to "this worked, here is why, and here is what we will do next month."

“It has helped us a lot, mainly because we standardized how we do it and automated the most tedious, draining part of updating our content plan.”

What made the difference